Measurement

Connecting Google Analytics, Google Ads and Meta Pixel

Connecting your own analytics and ad accounts to your site: where to find the IDs, which events are tracked and how to check your setup.

Last updated: October 31, 2026Open in the app

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Where do I find the IDs?
Setting up Google Analytics
Google Ads conversion
Meta Pixel
What is measured?
Checking your setup

Enter the IDs of your own accounts on the Measurement and ads card on the SEO tab and you'll see site visits and incoming requests in your own Google Analytics, Google Ads and Meta (Facebook/Instagram) dashboards. You don't need to add any code; just enter the ID and save. Once you enter an ID, a cookie banner appears on the site automatically (Cookie banner).

Where do I find the IDs?

Field	Format	Where?
Google Analytics measurement ID	G-AB12CD34EF	Analytics › Admin › Data streams › your web stream › “Measurement ID”
Google Ads tag	AW-123456789	Google Ads › Goals › Conversions › tag setup of your conversion action
Lead conversion label	abcDEF123_x	The part after “/” in the `send_to: 'AW-123456789/abcDEF123_x'` value on the same screen
Meta Pixel ID	8–20 digits	Meta Events Manager › Data sources › your pixel › ID

Google Analytics measurement ID
Format: G-AB12CD34EF
Where? Analytics › Admin › Data streams › your web stream › “Measurement ID”
Google Ads tag
Format: AW-123456789
Where? Google Ads › Goals › Conversions › tag setup of your conversion action
Lead conversion label
Format: abcDEF123_x
Where? The part after “/” in the send_to: 'AW-123456789/abcDEF123_x' value on the same screen
Meta Pixel ID
Format: 8–20 digits
Where? Meta Events Manager › Data sources › your pixel › ID

If the format is wrong, a warning appears below the field (e.g. “Must be a measurement ID starting with G-”). To use the Lead conversion label, enter the Google Ads tag first.

Setting up Google Analytics

At analytics.google.com, create a new property with Admin › Create › Property (pick your own time zone and currency, e.g. Germany and EUR).
Add a stream with Data streams › Web; enter your site's primary address as the URL.
Copy the Measurement ID (G-…) from the stream's page.
Paste it into the field under Website › SEO › Measurement and ads and save.

Google Ads conversion

In Google Ads, choose Goals › Conversions › New conversion action › Website.
Choose “Submit lead form” as the category and set up the conversion manually.
In the tag setup, choose Use Google tag; enter the AW-… ID shown into Google Ads tag, and the part after “/” in the send_to value into Lead conversion label.
Save. When a request comes in from the site, the conversion is reported to Google Ads.

Meta Pixel

In Meta Events Manager, choose Connect data source › Web and create a pixel.
Copy the pixel ID (digits only).
Paste it into the Meta Pixel ID field and save.

What is measured?

What the visitor did	Google Analytics	Google Ads	Meta
Opened a page	page_view	—	PageView
Sent a request from the quote form or instant price	generate_lead	Lead conversion	Lead
Tapped the WhatsApp or phone button	contact (method: whatsapp / phone)	—	Contact

Opened a page
Google Analytics: page_view
Google Ads: —
Meta: PageView
Sent a request from the quote form or instant price
Google Analytics: generate_lead
Google Ads: Lead conversion
Meta: Lead
Tapped the WhatsApp or phone button
Google Analytics: contact (method: whatsapp / phone)
Google Ads: —
Meta: Contact

Checking your setup

Open the site in a private window and choose Accept in the cookie banner.
In Analytics, look for your own visit under Reports › Realtime.
In Meta, look for the PageView event on the Test events tab of Events Manager.
Send a test request and check that the generate_lead and Lead events arrive; archive the request afterwards.