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Speed, mobile-friendliness and accessibility

What's done automatically so your site loads fast on phones and everyone can use it, and what you can do yourself.

Last updated: October 31, 2026Open in the app
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Most visitors open your site on a phone, often on a weak connection. The templates are built for this; you don't need to change any technical settings.

What's done automatically

  • Photos are resized to fit the screen and served in the lightweight WEBP format; photos that aren't on screen load as you scroll.
  • Fonts load with only the characters needed; the page doesn't jump while fonts load.
  • Videos don't load until the visitor presses play; measurement tools load only with consent.
  • Pages are cached on the server; when you make a change, the cache refreshes automatically.
  • On phones there's a Menu button at the top and a Quick contact bar at the bottom.

All four templates have been checked on phone and desktop for page speed (Google Lighthouse) and accessibility (WCAG 2.2 AA criteria): keyboard navigation, screen reader labels, sufficient colour contrast and a “Skip to content” link.

What you can do

  • When choosing a colour, follow the readability warning (Colours).
  • Give your sample work titles: the title is also used as the photo's description (alt text), which screen readers read out.
  • Enter the company name for client logos.
  • Use subheadings (##) in articles and write meaningful link text (“illuminated sign prices” instead of “click here”).
  • Shrinking very large photos (close to 15 MB) before uploading makes the upload faster.

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