Showing up on Google: page title, description and SEO

The site takes care of the technical work that Google and other search engines need. Your job is to write original texts that tell visitors and Google what you do. The Search result card on the SEO tab controls how your site appears on Google.

Page title and description

The Page title (up to 70 characters) is the blue headline in a Google result; the Description (up to 170 characters) is the grey text below it. Under the fields you'll see a length rating: “Short”, “Good length.” or “Long — may be cut off in search results.” The Preview shows how the result will look on Google.

If you leave the fields empty, they're prepared from your content automatically: the title as “Company name | first service | city”, the description from the intro's subheadline or your About us text.

What does the site do automatically?

• Sitemap (/sitemap.xml): home page, service and job pages, articles, custom pages and language versions; updated with every change.
• robots.txt: tells search engines where the sitemap is; draft and preview pages are kept out of the index.
• Structured data: your company name, address, phone, opening hours, service area, services, profiles and FAQ are added to the page in a format Google can read (schema.org).
• Language versions: the language versions of your pages are linked to each other (hreflang); every visitor sees the result in their own language.
• One address: if the site opens at more than one address, Google is told which one is primary, so it isn't treated as duplicate content.
• Summary for AI assistants (/llms.txt): a summary of your services, area and contact details so that assistants like ChatGPT describe your site correctly.
• Speed: photos are resized and pages load fast on phones; Google favours fast sites (Speed and accessibility).

When will I show up on Google?

It takes anywhere from a few days to a few weeks for a new site to appear on Google; nobody can guarantee a particular position. To speed things up:

1. 1Add your site's address to your Google Business Profile and social media accounts (Google Business Profile).
2. 2If you have your own domain, add the site to Google Search Console and submit the sitemap (Search Console).
3. 3Give your services and most important jobs their own pages (Services, Sample work).
4. 4Answer the questions customers ask with articles (Articles).

What improves your ranking?

• An original description of at least 300 characters for each service, written from your own experience.
• Real job photos with titles and descriptions.
• Listing your cities in the service area (for local searches like “signs Kadıköy”).
• Genuine customer reviews on your Google Business Profile.
• Links to your site from other sites (associations, suppliers, customers).