Moving from an old site: 301 redirects

If your domain had another site before, Google knows that site's pages (e.g. /about.html, /products/signs), and your customers have shared those links. If these addresses don't exist on the new site, visitors see “Page not found” and your old rankings are lost. The Moving from an old site (301 redirects) card on the SEO tab prevents this.

Adding a redirect

1. 1Press Add redirect.
2. 2In Old address, enter the old page's path: /about.html. If you paste the full address (https://yourcompany.com/about.html), the domain is removed automatically.
3. 3In New page, enter the target or pick from the suggestions: Home page, the Services or Contact section, service and job pages, Articles. You can also enter the path of an article or custom page (/yazilar/…, /about); to send visitors to another site, enter a full address starting with https://.
4. 4Save. The redirect works right away.

You can add up to 100 redirects. Only the path is compared: upper/lower case and a trailing “/” don't matter; queries like ?id=12 and # anchors are ignored, so old pages that differ only in their query can't be redirected separately.

Warnings

Where do I find the old addresses?

• Search Google for site:yourcompany.com; the addresses in the results are your old pages.
• In Search Console, the Pages report and Performance › Pages show the old addresses that get the most traffic.
• If you still have the old site's sitemap.xml file, all the addresses are in it.
• After the new site goes live, also add the addresses that show up as “Not found (404)” in Search Console.