Google Business Profile and social media links

Your Google Business Profile is your business's card on Google Search and Maps (address, hours, reviews). When your profile and your site point to each other, Google matches them as the same business; this matters a lot in local searches. The Google Business Profile card on the SEO tab walks you through two steps.

1. Add your site's address to your profile

1. 1Copy the site address shown on the card with Copy (if your own domain is connected, that's the address shown).
2. 2Open business.google.com with Open Business Profile (or search for your business name on Google and edit your profile).
3. 3Paste the address into the Website field and save.

2. Show your profile link on your site

1. 1Open your profile on Google and tap Share; copy the link (https://g.page/…, https://maps.app.goo.gl/… or https://share.google/…).
2. 2Add profile link on the card takes you to the Contact card.
3. 3Paste the link into Profile links, press Add and save.

Once the link is added, the card says “Your profile link is on the site”. The profile link appears on the site in the contact section and the footer with a Google icon; it's also reported to Google in the structured data (sameAs).

Social media and other profiles

You can add up to 8 addresses under Profile links on the Content › Contact card. Just paste the address; the platform is recognised from its domain and shown with its icon:

• Google Business Profile, Instagram, Facebook, LinkedIn, YouTube, TikTok, X (Twitter), Pinterest.
• Addresses that aren't recognised (e.g. your Trendyol store) appear as a general link showing their domain.

If you enter an address without https://, such as instagram.com/yourcompany, https:// is added automatically. If you add the same address twice, it's saved once. An invalid address shows the warning “Enter a valid address”.