Articles (blog): writing, formatting and publishing

Every article becomes its own page on Google and leads visitors to your services. Answers from your own experience to questions customers really ask, such as “What does the price of a channel letter sign depend on?”, bring in new customers without paying for ads.

New article

1. 1On the Articles & pages tab, choose Articles and press New article. When the list is empty, you'll also see topic ideas based on your services.
2. 2Enter a Title (up to 160 characters). The Page address is created from the title automatically.
3. 3Choose a Cover image if you like.
4. 4Write the Text (up to 20,000 characters).
5. 5Optionally write a Summary (up to 300 characters); it's shown in the list and in Google results, and if it's empty the start of the text is used.
6. 6Choose up to 6 services under Related services; links to these services appear at the end of the article.
7. 7Keep it as a draft with Save, or choose Save and publish.

Publishing needs a title and at least 300 characters of text; if it's shorter, the required and current character counts are shown. The list shows each article's status: “Published · date” or “Draft · last edited date”.

Formatting text

Separate paragraphs with an empty line. Links can be site paths starting with /, anchors on the same page starting with #, and http(s) addresses; an invalid link stays plain text.

From notes to article: AI

Write short notes in the text field (bullet points are fine) and press Improve with AI. Your notes are turned into a readable article that fits the title; a suggestion containing a number or claim that isn't in your notes or company details isn't used. Read the suggestion, then choose Use suggestion or Discard. Details: AI assistance.

Publishing, previewing and deleting

• Preview shows how the article will look on the site.
• Publish / Unpublish affects only that article; when you save a published article, the change is on the site right away.
• Delete removes the article permanently; if it's published, it's also removed from the site.
• If the site isn't live yet, published articles become visible once the site is published.

Where do articles appear on the site?

• On the home page, your three latest published articles in the Our articles section (you can hide the section on the Content tab).
• All of them on the /yazilar page, each with its reading time.
• Each article at /yazilar/page-address, with related services and other articles at the end.
• RSS feed: /yazilar/rss.xml (for feed readers and some automation tools).
• An Articles link in the top menu (if there are published articles).

Tips for a good article

• Use the customer's question as the title.
• Give the short answer in the first paragraph, then go into detail.
• Use examples and photos from your own work; don't copy text from other sites.
• Link the related service at the end of the article, so readers are one tap away from requesting a quote.